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Market Entry Might Look Easier Than It Is

With a population of over 370 million people, the North American market might seem like a “can’t miss” opportunity. Clearly, the opportunities are available and the potential is great. Yet, the hurdles and learning curve can be significant to enter or expand in this very demanding market.

At 4 the Win, our experience encompasses introducing, incubating and growing European brands in the North American market. This requires an integrated strategy which reflects the interaction of distribution, product, and the consumer path to purchase.

A critical component to success in the North American market is securing shelf space (virtual and brick and mortar). We have a clear track record of building brands through “big box retail” placement while maintaining specialty retailer support.

Lets Get Ready to Grow

Keys to North American Market Success

  • Are Your Product and Your Position Truly Unique? Do You Have a Story?

    Along with 370 million people come a vast number of consumer brands, products, and choices to compete against. What is the unique selling proposition of your product/brand? Let’s tell the story.

  • Do You Have the Tolerance to Plant Seeds and Grow Over a Period?

    Or do you need a quick hit? What is your timeline and financial tolerance for achieving key targets? Clarity will help align and accelerate.

  • Are You Familiar with Sales and Marketing Environment and Consumer Path to Purchase?

    What is our targeted consumer path to purchase? Where do they shop? What is their source of information? Once you are able to secure “shelf space” what tools can drive “sell out”, support “exit inventory” and fund allowances?

  • Will You Build a Local Team or Seek to Hire a Distributor/Third Party?

    What are your criteria for a sales team ? What will it cost for these services? In-house team, outside reps or hybrid model?

Let’s Get Started with a Plan
Jean Butler Headshot for Testimonial
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Leads and Innovates with Integrity

Having known and worked with Jamie for more than 15 years, it is clear that his ability to lead, to innovate, and to build profitable businesses is exceptional. His integrity enables him to stand out from the crowd as a true Winner.

Jean Butler , President and CEO, enCourage Kids

John Ptachick Headshot for Testimonial
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Understands How to Build Long-term Retail Relationships

I’ve worked with Jamie Gallagher for over 30 years. He brings a very diverse set of skills, has a very good understanding of what it takes to make it at retail and build long-term relationships at big box retailers, online and specialty retailers. Big Picture thinker he understands how to develop a product line for the long haul.

John Ptachick , President Ptachick Sales & Consulting

Monica Overman Headshot for Testimonial
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Drives Results, Empowers Teams, Develops Partnerships

Jamie is a strategic business leader that has passion for not only driving results but building a thoughtful partnership with the customer. He developed a relationship and product strategy with our team that was a win-win-win for his sales team, the retailer and the consumer. Jamie’s servant leadership approach with his team empowered them to generate new ideas to grow the business. I consider him a valuable leadership resource and trusted mentor for my own personal development.

Monica Overman , National Account Manager, Naterra International Inc

How 4 The WIN Can HelpBy drawing upon real, frontline experience in leading European based brands into the North American market , 4 The Win can guide you through the entry or the next phase of expansion.

Knowledge and relationships across key retailers as well as independent specialty markets will serve as a valuable tool in avoiding missteps and generating distribution.

Ultimately it will be the consumer who determines the outcome. 4 The Win can provide guidance and a strategy to build consumer demand starting with a deeper understanding of the Consumer Path to Purchase.

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